Develop a Creative Campaign Concept incl. Strategic Approach and Roll-Out plan. Highlight and focus the unique dyeing process which requires less energy and water than any other dyeing process using conventional dyes, if highlighting products, focus on

1) Boilersuit, 2) Sweat, 3) Tees and Pants

DYED BY NATURE 2.0 doesn’t simply imagine change – it makes it happen. We’re taking the new collection of naturally dyed denim, sweats and tees to a real-life farm setting (shoutout to Gaia Feed in Gerswalde) to reconnect with mother earth. Our part in guaranteeing and integrating full waste management into own production. We play into this intuitive urban hippie imagery by showcasing the new collection in a farm and countryside setting, highlighting the clothing’s credentials as modern workwear by showing the models in action, while alluding to our new dyes’ plant-based, agricultural origin.

From urban farming and home pickling to upcycled interiors. Recent years have seen a boom in sustainable lifestyle shifts, with more and more city-dwellers opting for, or least daydreaming of a simpler, more honest life. Far from being a niche phenomenon, this urban, neo-pastoral longing has brought about widespread changes in the way we think, dress, live and eat – with Slow Food, root-to-leaf and workwear chic fundamentally disrupting the luxury sector.