The French heritage sportswear brand approached The Gaabs to create a photo and video concept that would increase desirability and highlight the new design elements of a classic Lacoste shirt. The idea for the concept was to reveal the key assets of the perennially successful polo-shirt, but showcased within a classic button-down collar silhouette. The Gaabs delivered a fresh visual approach that played on the freedom of movement, elegance of motion and tailored comfort of the new designs.